Hornbuckle and Prudential have joined forces to bring a new at-retirement proposition.
The companies announced that the initiative would combine “stable investment returns with a fully flexible Sipp wrapper at value-for-money fees”.
The partnership provides advisers and investors further access to the new pension freedoms, the companies said.
A statement read: “Clients will be able to switch freely between the range of PruFunds within the Sipp.

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“Advisers can access the proposition via a single application process including just one joint application form that combines both the set-up of the pension wrapper and placing the investment with Prudential.
“Prudential and Hornbuckle have aligned their on-boarding process and advisers will only contact one provider (Hornbuckle) during the new business set-up process to make the experience as seamless as possible.
“Both providers are committed to making further future improvements and efficiencies for advisers where possible.”
Patrick Van de Steen, managing director, proposition & marketing at Hornbuckle said: “With low interest rates here to stay, clients look for substitutes to annuities at-retirement. The combination of the PruFund’s smooth returns with the flexibility of our full Sipp wrapper can deliver this at a competitive price.”
Vince Smith-Hughes, head of business development at Prudential, said: "This initiative is designed to make it as easy as possible for advisers to access a range of PruFunds via the popular Hornbuckle Sipp. Tie ups such as this will become more commonplace as providers focus on supporting advisers who are in ever greater need of efficiencies and wider options for their clients."