Soon to be retirees should be given a voucher to provide their free, impartial retirement guidance, as pledged by the Government, a pensions firm has proposed.
Broadstone Corporate Benefits has made the suggestion in its response to the consultation on the Budget and the pension reforms, which closed this week.
The guidance guarantee was a key plank of the overhaul of the system proposed in March and cemented further in the Queen's speech last week.
Broadstone has told Ministers it believes they must put a monetary value on the commitment to providing retirement guidance to encourage prospective pensioners take up the offer.

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Simon Nicol, pension director at Broadstone, said: "For face to face guidance to work – and stand the test of time - consumers will need to be convinced of its impartiality and worth.
"It is clear that many may need persuading to take up the offer of guidance particularly if by being 'free' it appears to reduce its value.
"A method of doing so will be to increase its perceived worth by giving it a monetary value.
"This could be achieved by giving prospective pensioners a voucher of a certain value designed to cover the cost of the initial guidance meeting or that could be put towards the cost of full advice.
"Employers might also top up the voucher if they wished to offer more comprehensive advice for their staff."
He added: "Individuals should be free to choose from whom they take the guidance and spend their voucher; perhaps from an accredited list of providers or qualified IFAs. Costs could be met by the providers as currently proposed."