A former senior manager at Skandia has been appointed as a non-executive director by AJ Bell.
The Sipps and platform firm has added John Tomlins to its board and as the chair of the Audit and Risk Committee.
Mr Tomlins' career has been spent in the IT and financial services sectors, working at IBM, Prudential and Britannic.
He was a co-founder of Selestia in 2001 and went on to be chief executive of the shared services division of Skandia when it acquired Selestia in 2006 until his retirement in 2010.
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An AJ Bell spokesman said: "John oversaw the launch of its investment platform and pioneered breakthrough thinking about client investment solutions and transacting business on-line.
"Whilst at Skandia, John played a key role in the development of the customer proposition that resulted in the growth of the assets under the administration of the platform from £5 billion to £40 billion."
Mr Tomlins said: "AJ Bell has an excellent reputation within the financial services sector, is one of the fastest growing investment platforms in the UK and continues to increase both customer numbers and assets under administration at an impressive rate."