Sipp provider AJ Bell has partnered with Lancashire County Cricket Club in the run-up to the third Ashes Test Match.
The firm has secured a naming rights partnership with the club, based at Emirates Old Trafford in Manchester, for the next three years.
The AJ Bell Players and Media Centre will play host to players from England and Australia when the third test match takes place from 1-5 August.
It also be used by over 200 journalists and broadcasters from the world of cricket during the Ashes and future matches. There will also be further AJ Bell branding throughout the stadium.
AJ Bell, based in Manchester, is one of the UK's largest online investment platforms and has assets under administration of £19.3bn.
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Billy Mackay, marketing director at AJ Bell, said: "We are delighted to partner with our neighbours Lancashire County Cricket Club and also to lend our name to such an impressive building at a time when the club continues to redevelop this famous stadium."
Warren Hegg, Lancashire County Cricket Club's business development manager and ex-Lancashire and England wicket keeper, said: "We are pleased to welcome AJ Bell as a major commercial partner. They are a Manchester-based firm with a national presence and are ideally suited to be the naming rights partner for our fantastic Players and Media Centre."