Ed Carey will be joining Mattioli Woods as managing director of its pension administration business City Trustees on 15 July.
The firm is looking to rebrand to a "more platform-based service" and said Mr Carey's appointment was a key step towards this.
He will be involved in the rebranding of the business to become a more platform-based service for IFA connections. This is likely to take place in 2014.
He will also be tasked with the restructure and growth of the City Trustees business, further developing its intermediary proposition by widening the remit of services it offers.
Mr Carey has worked with the firm for a number of years through his role at Cofunds where he worked for over 12 years.
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Murray Smith, sales and marketing director, said: "Ed brings with him an expertise around platforms and he will be helping us to improve the functionality of the interaction between City Trustees and its IFA connections.
"City Trustees will look a lot more like a platform as we move forward, although it will not forget its roots as a Sipp and SSAS provider. It may in time look quite different and it will offer more sophisticated product design and implementation for intermediaries to help them put together investment propositions for clients. That is likely to include things like DFMs, structured products and property-based solutions."

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