The online tool enables consumers to input information such as expected retirement age and current salary and work out how much they could receive as income from their personal pension.
Zurich, a sponsor of the Institute of Financial Planning, said it expects the calculator will lead to "stark realisations" for some consumers.
The launch of the tool follows the earlier launch of the Zurich smartphone app for iPhones and Android. This allows people to track their spending habits and manage budgets appropriately.