Sanlam Wealth set to be rebranded as atomos

Oaktree Capital Management is to rename Sanlam Wealth as atomos after acquiring the business from Sanlam UK. Atomos is aiming to be what it claims is the, “first truly digitally-enabled, hybrid wealth business in the UK.” The company will offer digital, face to face and hybrid advice. The rebrand will go live from the autumn, likely September. Sanlam Wealth is active in the SIPP market and provides the Sanlam OneSIPP plan. Oaktree says it plans to offer the best of digital and human advice by providing "superior client service” and giving clients “complete control of their financial world”, through advice-led wealth management. As part of the offering, the firm’s new digital platform will give clients their own ‘financial hub’, keeping all their financial information in one place, from banking and credit cards to investments. Clients can then decide how to personalise the way they engage with the company. They can choose to interact digitally, face-to-face or a hybrid of the two. The company appointed brand agency MadeBrave to instigate a rebrand including the new name, brand proposition and visual identity. The new brand will be officially launched later in 2022. Oaktree says the new name means “indivisible” in ancient Greek and was chosen to “represent a strong internal culture of collaboration, inclusivity and diverse perspectives.” In February, the business made new appointments to its executive committee, including Haig Bathgate as head of investments, Niral Parekh as chief operating officer and Christopher Kraft as chief commercial officer. Nicola Fraser remains chief financial officer and Jonathan Polin is chief executive officer. Emma Browning takes up the role of assurance director. CEO Jonathan Polin said: “We are delighted to announce our new name, which we feel truly reflects the business we are. The opportunity to forge a new identity and set clear aspirations for our culture and client service is the first vital step which differentiates us from an industry that has become homogenised. “Atomos will offer clients a service that is bold and forward-looking while maintaining the personalised bedrock that wealth management is built on.” • Editor's Note: story updated to make clear that the rebrand will take place in the autumn and the name of the COO is Niral Parekh.

Sanlam Wealth set to be rebranded as atomos

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